Thursday, April 16, 2009

Doritos Augmented Reality

(Edit: Click here to see a new Tenth Dimension Augmented Reality toy we've made that you can play with).

Here's an amusing coincidence - last month I showed you an augmented reality project we made here at Talking Dog Studios for a "name the chip flavor and create an advertising campaign for it" contest that Doritos Canada held. Unfortunately, our entry did not end up in the finalists as a result of the public voting... but we're okay with that because we learned a lot about how to do Augmented Reality as a result of creating our entry.

The original post where I talked about our Doritos entry and other Augmented Reality projects is here. Or you can just go to to check our little contest entry out.

So what's the amusing coincidence? It turns out that Doritos Brazil has just launched a new Augmented Reality promotion for their chips in that country! Read about it here. When a good idea is in the air, multiple people are sure to jump on it.

Speaking of good ideas and playing with reality, here's a new YouTube movie I really got a kick out of. This was posted by a 25 year old from Japan, "dokugyunyu". Here's the description for the video:

At first I photographed stop motion animation. And I displayed the photographs in my room and photographed it again. Enjoy a connection with the world of the room and the world in the photograph.

A direct link to the above video can be found at

What a lot of work! I'm in awe of the patience and creativity that went into this. And the way this video plays with the recursive nature of reality and with what "time" really means has some lovely (if indirect) connections to the ideas being explored here with my project.


Next: Polls Archive 32 - Is Time a Direction?

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